MPG Collaborative Alliance
Event Details
Time: March 15, 2010 from 12pm to 2:15pm
Location: Helen Mills Theatre
Street: 137 West 26th Street
City/Town: New York
Website or Map: http://: http://www.mediapos…
Event Type: luncheon, conference
Organized By: Tom Harbeck
Latest Activity: Mar 4
Event Description
Bruce Friend, OTX President, will present highlights from trended data from our LMX Study (Longitudinal Media Experience Study) since its inception in May 2008. LMX provides a window into the media lifestyle of the American consumer, addressing how media content, platforms and devices are used and directionally will be used to facilitate communication between brands and consumers, as well as the impact on present and future business models. Our nueromarketing partner, Innerscope Research, will also be presenting. Contact Mitch Oscar to attend: moscar@aol.com.
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